You may be wondering about the best way to become digital
marketing expert, in a situation where you have marketing background and want
to become digital marketing expert. Although there are more than a few courses
on digital marketing being offered as online courses, workshops and one-on-one
coaching programs, the best way to become a digital marketing expert is start
practicing digital marketing from today.
Adam Umerji say the good new about digital marketing is that you can begin
at a very small scale. An Internet connection, a computer and a small amount of
money is all you need to become digital marketing expert. By applying the
concepts in your own mini-projects, you can learn digital marketing.
On the other hand, there are MBA programs with specialization
in digital marketing. In addition, there are certification exams like Google
Adwords certification and HubSpot Inbound Marketing certification program. How
does attending all these courses and obtaining all these certificates make you
become digital expert? The answer is capital NO.
Adam umerji say these courses may just help you learn the nitty-gritty and
some advanced concepts associated with digital marketing, but it does not make
you career ready for a Digital Marketing Manager position. It is digitalmarketing experience that will earn you digital marketing expertise.
Components
of Digital Marketing~Adam Umergi
- Mobile Marketing
- Content marketing
- Web Analytics and reporting
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Paid Search (PPC)
- Digital Display Marketing (Ad Ops)
ApplyingDigital Marketing on a Small Scale~ Adam Umerji
- Select any topic you have passion for and start a blog
about it.
- Learn a bit concerning search engine optimization and
write search engine optimized articles in your blog.
- Do the installation of Google Analytics tracking code
and observe if you are getting some traffic to your blog.
- Sign up for an Adwords account and conduct keyword
research to discover what people are searching for in Google to get
information on the topic you are blogging about.
- Create more articles and publish them on your blog.
- Apart from your personal page, sign up for a Facebook
page devoted to your blog and share the articles there.
- Promote your page through Facebook advertising.
- Put Facebook like box into operation in your blog.
- Use the free Wordpress plugins to insert social sharing
buttons in your blog articles.
- Register for an email marketing service like Aweber.
- Insert email signup forms in your blog and gather
subscribers. Whenever you publish anything in your blog, make sure you
email subscribers.
- Use email marketing to promote your Facebook page and
also get more email subscribers from your Facebook page in turn.
If you
invest one hour a day, you can complete all the above steps in 30 days. You
must have gained a little of hands-on experience in Digital Marketing. You
cannot become digital marketing expert in 30 hours, but you will a pretty
better qualified one than most people there on the market.
You can also use Google webmaster tools integration to
increase your expertise as it is quite significant for digital marketing.
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